Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
Be forefront of new, more sustainable, consumer models through product-service systems
The Group is at the forefront of new, more sustainable, consumer models similar to product-service systems, and since 2015 has been testing an innovative kitchen appliance rental service in France to respond to ad hoc consumer requirements. Christened Eurêcook, it was initially rolled out in the Dijon area in partnership with a network of public and private sector operators such as ADEME ( ), the ENVIE association and Groupe Casino.
In October 2018, it was launched in Paris, this time in partnership with ENVIE and Monoprix, the leader in city center shopping. The principle is simple: the consumer books their Seb, Tefal or Moulinex appliance on the www.eurecook.fr website or in one of the five Parisian Monoprix stores initially participating in the campaign. They choose the length of the rental (from a weekend to a week) then pick up the appliance at one of the collection points or with their shopping delivery. Once they have been returned, the products are systematically cleaned, checked and re-packaged. This service will take on a new dimension in 2020 in Paris as part of the RépareSeb project
The Eurêcook service is part of our sustainable consumption initiative for more than one reason.