Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
In terms of social protection, in 2017 the Group launched an initiative designed to offer its employees, throughout the world, a high level of coverage compared to the local context, beyond regulatory obligations. A worldwide inventory of practices, produced in 2016 in the 73 countries where the Group has employees, already showed that 85% of them had death insurance cover.
Since 2018, the Group has been progressively rolling out a global social protection base and working conditions, WeCare@SEB, built initially on two pillars:
Every permanent employee, regardless of his/her country and level, will benefit at least from the coverage of this global base. The implementation of the three pillars will extend until the end of 2021. This life insurance has already been in effect since 1 January 2019, with the exception of the entities that were not in the 2016 feasibility study, but will be covered by 2023.
The Group also looks to review employment contracts on a regular basis in order to supplement and/or improve existing insurance coverage. In 2019, for instance, medical insurance was extended in several countries, including Brazil and the United States.
100% of workers worldwide covered by the WeCare@SEB social protection floor